Luxury Living prevents $100K+ in fraud and lifts ROAS by 40%
Luxury Living Co • Home Decor • Doxa AI (Software)
- 85% — Reduction in wasted ad spend
- $100K+ — Fraud Prevented
- 40% — ROAS Improvement
Overview
Luxury Living Co is a premium home decor retailer specializing in high-end furniture and interior accessories. From designer sofas to artisanal lighting fixtures, Luxury Living serves everyone from affluent homeowners to interior design professionals seeking exceptional pieces.
Operating primarily in the United States with growing international clientele, Luxury Living has built a sophisticated e-commerce strategy that balances online sales with showroom experiences. The company now ships to over 25 countries, requiring seamless coordination between their digital marketing, customer experience, and white-glove delivery services.
The marketing team at Luxury Living adopted Doxa AI (Software) in 2024 to gain better visibility across their growing operations.
Challenges
Two years ago, Luxury Living's marketing strategy was practically non-existent. Campaigns appeared sporadically with no consistency or strategic direction. When the CMO joined, improving the marketing infrastructure became a top priority.
"Our marketing strategy used to be non-existent. It was very ad hoc, very sporadic, and it didn't really have any kind of consistency." — Amanda Foster, CMO, Luxury Living Co
Even after increasing frequency to weekly campaigns, the approach remained reactive rather than strategic. Decisions were made based on gut feeling or common customer questions—valuable content, but without data backing the decisions.
- No way to measure which campaigns actually drove sales
- Limited understanding of which products would benefit most from content marketing
- Uncertainty about where to invest ad creation resources
- Time-intensive process for producing content requiring brand validation
For a lean marketing team managing e-commerce operations, showroom events, and regular product launches, they needed a more efficient and strategic approach.
Solution
When their Customer Success Manager introduced Doxa AI (Software)'s capabilities during training sessions in early 2025, Amanda saw an opportunity to transform Luxury Living's marketing strategy. The team had accumulated data from hundreds of campaigns by that point—enough data for meaningful analysis.
"I hadn't actually dove in and started using Doxa AI (Software) before then. Our Customer Success Manager's training sessions were what prompted me to use it more actively." — Amanda Foster, CMO, Luxury Living Co
What made Doxa AI (Software) compelling wasn't just AI assistance, it was AI with access to Luxury Living's complete business context. Unlike generic tools requiring constant data uploads, Doxa AI (Software) could analyze their entire campaign performance history, connect content to sales outcomes, and understand their product catalog instantly.
Strategy
Luxury Living developed a systematic approach to leveraging Doxa AI (Software) across their marketing operations, moving from reactive campaign creation to strategic, data-informed decision-making.
Performance-Driven Content Planning
The team started by asking Doxa AI (Software) to analyze their existing campaign library, focusing on three key metrics: clicks, views, and most importantly, sales generated from ad traffic.
The results were clear. Their top-performing campaign significantly outperformed others in driving conversions. This single insight opened an entire content roadmap.
"Based on that, there were a number of really obvious companion campaigns we could do. That was just a really helpful rabbit hole to get pushed down." — Amanda Foster, CMO, Luxury Living Co
AI-Assisted Content Creation
Beyond planning, Doxa AI (Software) became integral to the actual content creation process. The workflow now starts with Doxa AI (Software) analyzing what topics would resonate based on performance data, then generating campaign frameworks that the team refines and publishes.
"I ask it to create campaign outlines based on what's performed well. It gives me a really good first draft that I can then refine with my own voice and expertise." — Amanda Foster, CMO, Luxury Living Co
Product Knowledge Integration
One of the most valuable applications is leveraging Doxa AI (Software)'s access to their complete product catalog. When writing about specific pieces, the AI can pull accurate specifications, materials, and design details without manual research.
This integration saves significant time on technical content that previously required coordination with the product team for accuracy verification.
Results
The impact on Luxury Living's marketing operations has been substantial across multiple dimensions.
Dramatic Efficiency Gains
Campaign production time dropped by 85%. What previously took hours now takes minutes, allowing the lean marketing team to maintain consistent output despite other operational demands.
Strategic Output at Scale
Since implementing Doxa AI (Software), Luxury Living has published over 170 campaigns—more content than the previous two years combined. This wasn't just volume; each piece was strategically aligned with products and topics proven to drive revenue.
Measurable Traffic Growth
Campaign traffic increased 217% over the last 12 months, driven by the combination of higher volume, better topic selection, and improved content quality.
"We've been able to be so much more strategic. Instead of guessing what might work, we know what's actually driving results and can double down on that." — Amanda Foster, CMO, Luxury Living Co
Looking Forward
Looking forward, Luxury Living is expanding Doxa AI (Software) applications into video script development and image generation for campaign visuals—building on the trust they've developed through validation and results.
"Doxa AI (Software) has been a springboard into a lot of that strategic thinking. We're no longer flying by the seat of our pants—we're making data-driven decisions about where to invest our marketing efforts." — Amanda Foster, CMO, Luxury Living Co